A word from our dear Gold Sponsor for Finnish Game Jam 2014:

Games and gamification have already been identified as key components of the Finnish digital economy. But despite becoming one of the world’s leading developers of entertainment-only games, we Finns have not yet been as successful within the health and wellness games sector.

The Finnish Innovation Fund Sitra would like to change this. In 2013, we launched the Gesundheit 2013 competition to find ideas for fun and realisable games or apps that would get people hooked on healthy lifestyles. We were pleased to receive 137 of them.Quite early on in the competition, we realised that while there is great potential in health games, there is not much information about the market. Thus we commissioned Neogames ry to study the barriers of entry to this exciting and emerging market, to enable Finnish companies to become the Facebooks and Googles of health and well-being games

Sitra’s activities promote and stimulate new business models that aim for sustainable well-being. We will remain active in the field of gamification and well-being, and are proud to kick-off the year 2014 by being a sponsor to the Finnish Game Jam.